Here's a recap of what we have built and enhanced in Strive for the month of December 2025.

Have a read so you won't miss out on the new features that we have released 😁

Feel free to reach out if you have any question regarding the updates

Cheers!

We have brought back the Conversion sub-module into the Report module to give you clearer visibility on how your leads turn into customers. 👱

This module helps you measure where your leads come from, how many contacts opt in, and how well those leads convert into product sales. It gives you clear insights into which campaigns are performing best.

When you open Contact Conversion, you’ll see four columns:

represents a lead source, such as a specific campaign or advertisement.

represents the ID of the conversion.

are the contacts opted into the conversion.

is calculated based on product conversion rates and purchase counts.

:

You can click the eye icon to view more details for each conversion identity. 👀

Inside, you will see three sections that give you deeper insights.

This shows a chart of opted in contacts over time and a list of those contacts.

This shows which products were purchased by the opted in contacts. Product conversion rate is calculated by dividing the number of buyers by the total opted-in contacts. The overall conversion rate is calculated from product conversion rates and purchase counts.

This shows the contact information and number of touchpoint. You can customize visible fields using the Columns option.

This update helps you clearly see which lead sources turn into sales so you can make better decisions and improve your results over time. 🚀

We have added a human agent tag that automatically extends the reply window to 7 days (168 hours) for Messenger and Instagram conversations. 💬

This means when a contact sends you a message through Messenger or Instagram, the conversation window will be set to 7 days without you needing to do anything.

You now have more time to respond, continue the conversation, or follow up when needed. ⏳

You can now customize how the date of birth appears when using the {{contacts.dob}} variable in Flowbuilder. 📆

This lets you choose whether to show the full date or just the month and year, depending on what you need for your message. It makes your messages feel more relevant and better suited to different use cases.

To set this up, simply add formats like :MM/YYYY or use the supported options below when using the variable. 🗓️

DD/MM/YYYY: 19/12/2025

YYYY/MM/DD: 2025/12/19

MMMYYYY: Dec2025

MM/YYYY: 12/2025

MMMM/YYYY: December2025

This helps you present date information in a clearer way that fits your communication style. ✨

We have improved the loading speed of the Flowbuilder module so it opens much faster when you access it. 😊

You will now notice less waiting time when accessing the Flowbuilder module, especially if you have many flows.

This allows you to jump into building or editing your flows more quickly and stay focused without unnecessary delays. 🚀

You can now quickly create a new WA API or WA Personal Broadcast by duplicating an existing one. 😊

This makes it easier to reuse your previous message content without starting from scratch. It is especially useful when you want to send a similar message again with small changes or to different recipient.

To duplicate a broadcast, just click the duplicate icon located to the left of the delete icon. 🖱️

Once the broadcast is duplicated, you can update the message and send it instantly or schedule it for later as necessary.

This helps you save time and send broadcasts faster. 🚀

You can now use automation to automatically remove a contact from a WA API Campaign when a specific trigger happens. 😊

For example, when a tag is added to a contact, the automation will run and remove that contact from the selected WA campaign. This means you no longer need to remove contacts manually when their status changes.

To set this up, simply choose select the trigger then add the action to remove the contact from the WA API Campaign. 🔄

This helps keep your campaign audience clean and ensures the right contacts continue to receive the messages as intended. 📲

We have improved the Relationship module to make it easier to understand and simpler to use when grouping your contacts by customer persona. 😊

The layout is now clearer so you can quickly see how your contacts are classified and how each persona is performing. This update helps you understand your customers better and take action with more confidence.

There are 3 main parts in the Relationship module:

a) Overview 👀:

This section shows your contacts grouped by customer persona, so you can easily see how many contacts fall into each group at a glance.

b) Metric 📊:

This is where you set the rules for recency, frequency and monetary for each persona.

It allows you to control how contacts are categorised based on their activity and value.

c) Snapshot 🗓️:

This section shows a summary of the current month or past months.

You can also compare the previous month with the current month to see changes over time.

This enhancement helps you track customer behaviour more clearly and manage your customer more effectively. 💡

You can now set up your flowbuilder to go into into different flows based on the type of message your contact had sent. 💬

This means your flow can carry out different action if a contact replies with text or sends something else like an image or audio.

Your flowbuilder response would feel more natural because it responds based on how the contact responded.

To set this up, simply click the tag icon inside the action and select the variable name {{default_message_type}}.

This helps your flowbulider response to feel more natural because it responds based on how the contact replied and reduces the need for manual handling.

Example:

You can set the flow to detect whether the incoming message is text or non text, then go into the intended flow based on that. 📝

You can now connect CAPI tracking to Strive to better understand how your Meta ads are performing. 📈

When a customer sends a message, bought a product or books an appointment from a Meta ad, the event will be sent back to Meta through CAPI.

This helps Meta learn which users are more likely to take action and improves how your ads are shown. It also gives you more accurate tracking compared to browser based tracking.

With this update, you can log CAPI events directly when a contact sends a message or makes a purchase.

: Link CAPI

a) Contact module

b) Inbox module

Simply fill in the required fields, and click Submit Event.

This helps to send clear and reliable conversion signals back to Meta, allowing your ads to reach higher quality leads and perform better over time. ⏳