Conversion Report is Back 📊

We have brought back the Conversion sub-module into the Report module to give you clearer visibility on how your leads turn into customers. 👱

This module helps you measure where your leads come from, how many contacts opt in, and how well those leads convert into product sales. It gives you clear insights into which campaigns are performing best.

When you open Contact Conversion, you’ll see four columns:

represents a lead source, such as a specific campaign or advertisement.

represents the ID of the conversion.

are the contacts opted into the conversion.

is calculated based on product conversion rates and purchase counts.

:

You can click the eye icon to view more details for each conversion identity. 👀

Inside, you will see three sections that give you deeper insights.

This shows a chart of opted in contacts over time and a list of those contacts.

This shows which products were purchased by the opted in contacts. Product conversion rate is calculated by dividing the number of buyers by the total opted-in contacts. The overall conversion rate is calculated from product conversion rates and purchase counts.

This shows the contact information and number of touchpoint. You can customize visible fields using the Columns option.

This update helps you clearly see which lead sources turn into sales so you can make better decisions and improve your results over time. 🚀